Uber Eats Holiday Retail

Uber Eats wanted to create hard-working retail spots for their 2025 Holiday campaign. In order to feature multiple products and merchant partners in a way that templatizes the creative and doesn’t break the budget, we leaned into a fully AI generated approach. All aspects of the creative, from environment to lighting, to the Uber Eats bag and products, were developed in AI.

Production co: MakeMake