For Superbowl 2025, we leaned into Uber Eats’ conspiracy that football is for food by doing a multi-tiered stunt. We placed a CG ‘Salad?’ banner on the roof of the Caesars Superdome as well as a physical banner on the facade of the Caesars Superdome. As part of the experiential aspect of the stunt, we created 3000 Caesars Superdome Salad bowls, featuring Martha Stewart’s Caesar salad recipe, and sold them exclusively on Uber Eats.